On July 15, 2019, the nine-year-old "What's Worth Buying" (referred to as "Worth Buying") was officially listed on the GEM of the Shenzhen Stock Exchange, known as "the first domestic e-commerce shopping guide".
This company from the PC era is still on the growth track, but its growth rate is showing a trend of slowing down year by year.
In addition, due to the emergence of new trends in the industry such as live e-commerce and short video delivery, the traditional website shopping guide traffic has been eaten up, and there is uncertainty in the growth prospects of worth buying.
This article wants to further explore the country email list value of the worth buying app to users by analyzing the products worth buying.
Equipment used: Huawei mate20pro, domestic WIFI network, full Chinese interface
Experience time: 2021.06.07-2021.06.10
Experience version: V10.1.1
Download method: APK package of Huawei App Market
Account status: registered user, only used the price comparison and search functions
Analysis purpose: to understand what is worth buying the advantages and disadvantages of the current version of the APP, and find the direction for the iterative optimization of the product.
This time, the focus is on experience analysis from the aspects of interactive experience, page UI, business process, and functional architecture.
2. Industry analysis
1. Industry status
According to the data provided by iiMedia Research and CNNIC, in the past five years, both the user scale and the penetration rate of the shopping guide e-commerce industry have increased a lot, which is accompanied by the continuous growth of China's e-commerce industry.
In particular, the new crown epidemic in 2020 has further catalyzed the formation of users' online shopping habits, and the proportion of online shopping users in the total Internet users has reached 79.1%.
There are inevitably many complex online shopping rules and online shopping discounts behind a large number of online shopping behaviors. Therefore, the e-commerce shopping guide industry and the e-commerce industry, which can help users reduce the cost of shopping decisions and save shopping funds, have shared growth.
2. Industry prospects
According to the forecast of several third-party data agencies, the scale of China's e-commerce industry will continue to expand in the next five years.
However, the huge subsidies of traditional e-commerce platforms and the launch of low-priced sub-brands such as Taobao Special Edition and Jingxi have also diverted many price-sensitive users, resulting in limited growth of shopping guide platform users.
Secondly, the content of the e-commerce platform itself also limits the further development of the shopping guide platform.